Top 20 World’s Most Valuable Brands
When it comes to brands, certain companies have done such an exceptional job in advertizing and diversifying their products that they managed to become famous in all corners of the globe. Consequently, these same brands are also the most valuable in the world, all of them boasting revenues in the billions. Surely you must have heard about each and every one that we’re about to present at some point, but now you are also about to find out just how valuable they actually are and how they came to exist in the first place. Here’s our top 20 regarding the world’s most valuable brands:
Honda has been widely recognized as the world’s largest motorcycle manufacturer since 1959, and since 2001, it is also considered the second-largest Japanese automobile manufacturer. The company was founded in Hamamatsu, Japan on September 24, 1948 by Soichiro Honda and Takeo Fujisawa, and its brand currently flaunts a value of no less than $21.1 billion.
Budweiser is a pale lager that was introduced in 1876 by Adolphus Busch. Over time, the product gradually became the highest selling beer in the United States. The beer is produced by a firm named Anheuser-Busch InBev, which is rapidly expanding worldwide while gathering a generous number of fans at a rapid pace, especially in China. The Budweiser brand is currently worth $21.1 billion, which means it is as valuable as Japan’s Honda.
American multinational retail corporation Wal-Mart is currently known as the world’s second largest public corporation and the largest retailer in the world, boasting over two million employees and a widespread array of establishments around the world.
The company was founded in 1962 by Sam Walton, and its brand is currently worth $21.7 billion. Apart owning numerous Wal-Mart stores in the US, the company also operates in Mexico as Walmex, in the United Kingdom as Asda, in India as Best Price and in Japan as Seiyu.
As one of the largest entertainment companies in the world, the Walt Disney Company operates in 5 different segments and has a 51% effective ownership interest in famous Disneyland Paris. Disney also owns and operates the ABC broadcast TV network while owning licenses for 14 theme parks around the world.
The firm was founded in Los Angeles, California on October 16, 1923 by Walt and Roy Disney. The Disney brand is currently worth no less than $23.1 billion
As one of the top automobile manufacturers in Germany and in the world, Mercedes-Benz is well known for its fast, luxurious and reliable vehicles. The company is based in Stuttgart, Baden-Württemberg, Germany, and it was founded on June 28, 1926 by Karl Benz.
The brand is actually a subsidiary of Daimler, and it advertizes itself during events that are mostly attended by rich individuals. With a brand value of $23.5 billion, Mercedes-Benz is at no.16 on our list.
AT&T is an American multinational telecommunications corporation that began its existence as Southwestern Bell Corporation created in 1983. In 2013, the firm is known as the 21st largest mobile telecom operator in the world, flaunting as much as 107.9 million customers. AT&T is currently based in Whitacre Tower, downtown Dallas, Texas, and its brand boasts a value of $24.2 billion.
The Toyota Motor Corporation is a Japanese carmaker headquartered in Toyota, Aichi, Japan that was founded on August 28, 1937 by Kiichiro Toyoda. The company is divided into 3 main business segments, namely the Automobile, Finance and Others segments. As a veritable giant in the automaking industry, Toyota boasts 507 subsidiaries and 212 associated companies, while its brand is valued at $25.6 billion.
The Oracle Corporation is headquartered in Redwood City, California, United States, and it is well known for developing and marketing computer hardware systems as well as various software products. The firm was founded by Larry Ellison, Bob Miner and Ed Oates on June 16, 1977, and it gradually became one of the world’s largest software makers by revenue.
Oracle as a brand is currently worth $26.9 billion, which is not surprising at all considering its high quality products and reputation.
Cisco is a famous American multinational corporation that was founded in 1984 by Leonard Bosack and Sandy Lerner. The company specializes in designing, manufacturing and retailing various networking equipment as well as other IT-related products.
Over the last few years, Cisco began a widespread expansion campaign that involved the purchasing of numerous companies such as Meraki, Cariden Technologies, BroadHop and Intucell. Cisco’s 2013 brand value is estimated at $27 billion.
Germany-based automobile manufacturer BMW is renowned worldwide for its powerful, comfortable and luxurious cars that are usually acquired by well-heeled individuals looking to make a statement. As one of the most successful and famous automaker in Europe, BMW also owns several other brands such as MINI and Rolls-Royce. The firm was founded in 1916 by Franz Josef Popp, and it currently owns several subsidiaries around the world. The BMW brand is worth $27.9 billion.
Louis Vuitton is perhaps one of the most recognizable names in the fashion industry, since it is also the world’s most valuable luxury brand. The firm specializes in retailing and manufacturing clothing products, accessories and jewelry, most of them being widely recognized for being adorned with the famous LV monogram.
Louis Vuitton is a division of LVMH, and it was founded in 1854 by Louis Vuitton himself. Due to the company’s immense profit margins of nearly 40%, it is currently at no.10 on our list with a brand worth of $28.4 billion.
Widely acclaimed for its innovative and high quality electronics, the Samsung brand is currently worth $29.5 billion. Its high-end smartphones, TVs, laptops and other digital products have made the South Korean brand famous over the last few years, which allowed it to go toe-to-toe and sometimes surpass other important companies such as Apple.
Samsung was founded in 1938 by Lee Byung-chul, and it is currently headquartered in Samsung Town, Seoul, South Korea.
Intel was founded by semiconductor pioneers Robert Noyce and Gordon Moore in 1968, and it gradually expanded into the world’s largest and highest valued semiconductor chipmaker. As a matter of fact, there is a very good chance that the computer you are using right now is powered by an Intel microprocessor, since Intel actually invented the x86 series.
Currently based in Santa Clara, California, United States, Intel’s brand is currently valued at $30.9 billion, which puts it way ahead of its main competitor, AMD.
General Electric is an American multinational conglomerate corporation that was founded in 1892 by Thomas Edison, Charles Coffin, Elihu Thomson and Edwin Houston. The company specializes in offering a widespread array of services and products ranging from aircraft engines and power generation to water processing and household appliances.
General Electric’s reach spreads to over 100 countries worldwide, while its segments include Energy Infrastructure, Healthcare, Transportation, Home & Business Solutions and GE Capital. In 2013, the General Electric brand was valued at $34.2 billion.
We’ve all enjoyed a meal at McDonald’s at least once in our lives, since the company’s signature products are commonly known to be quite delicious. From 1995 until our present days, the McDonald’s Corporation managed to raise its brand worth to $39.4 billion, since it owns the world’s most successful and most appreciated chain of restaurants.
The main products served at McDonald’s involve French fries, soft drinks, hamburgers, cheeseburgers, milkshakes, desserts, fish, salads and fruit.
American multinational corporation Google was founded in 1998 by Larry Page and Sergey Brin, and it is currently the world’s most famous provider of internet-related services and products. Apart from Google’s main search engine, the company also owns several other products such as Gmail, Google Drive and Google+ as well as the Android operating system and the Chrome internet-browsing program.
The massive corporation is known to process over 1 billion search requests and about 24 petabytes of user-generated data each day. The brand is currently valued at $47.3 billion.
Also known as the International Business Machines Corporation, IBM is currently based in Armonk, New York, United States. As one of the oldest technology-based corporations in the world, IBM is currently 102 years old, since it was founded in 1911 by Thomas J. Watson and Charles Ranlett Flint.
The company specializes in manufacturing and retailing computer hardware and software, but it also offers several hosting and consulting services in various tech-related domains such as mainframe computers or nanotechnology. The IBM brand is currently valued at $50.7 billion.
Coca Cola is definitely the most famous product in the world when it comes to beverages, since this fantastic carbonated soft drink is being sold in numerous stores, vending machines and restaurants across the globe. The Coca Cola Company was founded in 1886 by Asa Griggs Candler in the United States, and it now owns or licenses over 500 nonalcoholic beverage brands involving ready-to-drink teas and coffees, enhanced waters, juice drinks and energy drinks.
The Coca Cola drink, also known as Coke, was introduced in 1886 and rapidly became a global favorite. Nowadays, the drink comes in many different versions such as Vanilla, Light or Zero. Sitting comfortably at no.3 on our list, the Coca Cola brand boasts a value of $54.9 billion.
The Microsoft Corporation was founded by Bill Gates and Paul Allen in 1975, and it is currently the world’s largest software maker and the world’s second most valuable company after Apple. The company became highly popular when the first personal computers became a reality, since it offered a highly versatile and efficient operating system called MS-DOS, which was created before the first Windows. Since the 1990s, Microsoft greatly diversified its area of expertise and bought off several other corporations such as Skype Technologies.
Even though the latest Windows operating system is nowhere as popular as its predecessor, the Microsoft brand still tops the charts with a worth of no less than $56.7 billion.
Finally, the world’s most valuable brand is none other than Apple, flaunting a whopping estimated worth of $104.3 billion. The company was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976, and it specializes in designing, developing and retailing computer software, personal computers and consumer electronics.
Some of Apple’s most noteworthy products involve the Mac computer, the iPhone, the iPad tablet and the iPod music player, but the company also created its own Apple OS X and IOS operating system. Other incredible software products signed by Apple include the Safari web browser and the iTunes media browser.