Remarkable Jaguar XE Word Cloud Sculpture in London
To mark the global launch of the gorgeous Jaguar XE sports saloon, the luxury automaker has unveiled a unique work of art at the London Design Museum. Designed by the automaker’s team of experts, the installation is actually an aluminum cloud of words that describe the characteristics and aesthetics of the real car.
The 95 words are written in seven different languages (only fitting for a global event) and they have been cleverly put together to define the shape of the brand new Jaguar XE. The project was realized in collaboration with masters of creativity from different fields, such as metal work, graphic artwork, computer-aided design, and stage design.
Jaguar Director of Design, Ian Callum said: “It’s hugely satisfying to be recognized by London Design Museum and to have our work become part of the London Design Festival.” The curious can visit the museum and admire the piece until October 6.