Louis Vuitton – Is Developing Slowly but Surely!
Louis Vuitton opened a new factory in France to Marsaz, adding 70 employees to the 3500 that he holds only in France, with a turnover of 5 billion annually. “The paradox is that Louis Vuitton wants to grow, but without affecting the brand image,” said Yves cramp, chief executive of Louis Vuitton. Unlike many lauded by consumer brands, luxury brands need to maintain an aura of exclusivity. Vuitton but stretch the boundaries. Wants to launch a perfume, but it be only in their stores dispoinibil no perfumes and other networks. Louis Vuitton’s success over the years is the struggle between demand and desire. The company has 17 factories producing bags and accessories. Most of Marsaz is the 12th in France. In addition, the company owns a factory in Spain and two in California and working with components manufactured in Asia. After revenues grew 22% last year, does not think to expand as do other big names like Prada and Hermes. Louis Vuitton has 456 stores worldwide, with over 100 more than its rival Gucci. The company will open more than 5 new locations this year in cities like Singapore, but will focus more on developing existing ones.
Louis Vuitton celebrated Island Maison concept comes to Southeast Asia for the first time with a store opening at Singapore’s Marina Bay Sands in September. The fifth LV store in the country will be designed by renowned architect Peter Marino and will feature nautical-inspired interiors The store’s ground floor will feature a complete selection of men’s and women’s leather goods, ready to wear, shoes and accessories. A private lounge mirroring the deck of a luxury yacht will entice clients, one and all.