Lana Del Rey The New Face of H&M

Most times, artists are not limited to musical talent, and when given the opportunity to make known and to receive money through advertising, they do not give back.Lana Del Rey is the star chosen by the fashion company H & M as their image collection for autumn / winter 2012.Lana is the first contact with the fashion world she already appeared on the cover of British edition of Vogue magazine.In addition it has a contract with the famous model agency “Modeling Next”.

H&M PR manager Chloe Bowers briefly said that : “We were looking for a style icon and singer to model our autumn/winter 2012-13 collection and Lana Del Rey was the perfect choice. We think she shows our fall fashion in a very inspiring way.”

H & M campaign will start on September 19 through an advertisement in which she will perform ’50s song, “Blue Velvet”, a second spot will be released in early winter.