Katy Perry New Face of Thomas Sabo Jewelry
Katy Perry pop superstar has become the brand ambassador of German Thomas Sabo jewelry.
Speaking about her new collaboration, Katy Perry says . “I’m excited to make things pop for THOMAS SABO. I’m such a fan of all things cute and collectible – I like the Charm Club the best because I get to make it my own.”
The new Thomas Sabo collection for spring/summer 2011 called “Pop Now”will contain components such as rings, bracelets, chains, watches and charms strongly influenced by elements of pop and disco music, neon colors.As part of this collaboration, the German brand will sponsor all the concert singer, and Katy, in turn must wear jewelry to shows.
“Katy is a match made in heaven for us. In terms of her personality and charisma, she is the absolutely perfect complement to our brand so much so that we just couldn’t imagine a better partner,”said Harald Winzer, director of Thomas Sabo UK.