Fiat Supports Maserati’s Future Plans with $1.6 Billion
After the first three quarters of 2012, Maserati sold only 4,700 four-door Quattroporte sedans, so Fiat decided to invest a huge $1.6 billion in the luxury car manufacturer, who set a bold goal for next year: to sell 13,000 examples of its upgraded 2013 Maserati Quattroporte.
The 6th generation of the luxurious sedan is one of the three new Maserati models that Fiat is investing in with the aforementioned sum. After this one will have its official launch at the upcoming 2013 North American International Auto Show in Detroit (January), Maserati will start preparing for two other significant launches: a smaller sedan called Ghibli and a sturdy Levante SUV. This threefold plan should be completed by the end of 2014.
When the new Quattroporte will reach dealers in January, it will be priced between €100,000 and €150,000 (about $130,800 and $196,000). Some of the new features that the car will boast include a new muscular hood, redesigned interior, and a high-tech more fuel-efficient engine.