Fiat 500 by Gucci
Launched the first week of fashion in Milan, the new Fiat 500 by Gucci is now an advertising campaign to promote their new automobile model. The two brands that represent quintessential Italian craftsmanship and have joined forces to design a prototype for modern travel.
Shooting the duo in collaboration with renowned photographers Mert Alas and Marcus Piggott, stylist Camilla Nickerson and Russian model Natasha Poly.Frida Giannini, Gucci creative director, is that the “Draft” car design. “In the ’50s, when the Fiat 500 has set off triggered a revolution in car design and car must have very quickly reached the moment.
Travel in style concept has always been part of the philosophy of Gucci since 1921, when Guccio Gucci founded the company. And when Lapo Elkann suggested this collaboration we considered a perfect opportunity to create a new model, the occasion coincides with the celebration of 90 anniversary of Gucci, “said Frida.
Edition Fiat 500 by Gucci is available in two colors, black and white, and the chairs, exchangers speed and seat belts will be decorated with green-white-red colors, symbols of fashion house Gucci, which will add logo the brand.Also, Gucci also launched a limited collection of travel accessories. They will be available in Gucci stores .