Emma Watson for People Tree Spring 2011 Campaign
It is time we take a peek at the Emma Watson for People Tree spring 2011 campaign.
The pictures have in center a self-confident 20-year-old girl.Speaking about fashion, the 20-year-old “Harry Potter” star said that “it feels amazing. Fashion is something that I love. I try not to think about it too much. I try and block all that off and I just do what I love and just have fun with it. I’ve definitely been feeling the pressure a bit more recently but it’s just fun for me.”The images were finally revealed with adorable Emma Watson ,flawlessly rocking her fashionable short pixie haircut.The collection will be available on People’s Tree website.This is the third collection that Emma creates for the label. People Tree works with 50 Fair Trade groups in 15 countries.
About the collaboration, Emma Watson said that “the design process continued with me trying on each and every piece to get the fits just as I wanted them and then I visited Bangladesh to see the clothing actually being made and meet the people making it. It was an incredible and life-changing experience – I really wish everyone had the chance to see the difference Fair Trade makes with their own eyes.”
“Fair Trade fashion comes from the villages – and provides a real alternative to working in a garment factory and the harsh environment of living in a slum,” Emma explained. “Fair Trade fashion is often completely handmade – and made of 100% natural and organic cotton – and it’s a small miracle that we as consumers can participate in a process that is keeping skills and communities alive and helping them to prosper.”
Elle’s editor Lorraine Candy said: “We always say at Elle, ‘It’s not what you wear, it’s the way you wear it’, and she’s got such spirit, Emma. I think that makes her stylish.”