Diesel – advertising campaign for spring / summer 2011

For 2011, the famous brand of jeanswear has prepared a new surprise fans.

The new advertising concept captured by photographer Guy brings to the fore the idea Aroch escape from everyday life.In 2011 they emigrated on the Isle Diesel: a tropical utopia where everything is thriving.Diesel stores will be transformed and will become official ambassadors will send you the new world on management philosophy.The label Diesel was born in 1978 at the initiative of Renzo Rosso and Adriano Goldscmied.