Bombay Sapphire’s Imagination Installation artwork intoxicates with 75,000 crystals

Bombay Sapphire proposed to amaze us and succeeded.The brand has just installed its first artwork called ‘Infused with Imagination’ campaign. Designed by London based Yehrin Tong,the Imagination Installation is a three dimensional piece that sports over 75,000 sparking crystals.The piece was created using a series of illustrated panels.The bottle is reminiscent of a “source of imagination where all the different characters on the illustrated panels come to life”.
The installation weaves a story as you go around seeing the art from all possible angles.The installation  depict aspects of the brand’s story, for instance, the lion and panther stand for pride, luxury and sensuality.The peacock depicts exuberance and elegance .The phoenix portrays of imagination, new ideas and innovation.