Blake Lively Is the New Face of Gucci’s Première Fragrance

Friday,Gucci fashion house announced that actress Blake Lively is the new image of Gucii Premiere parfume ,Penn Badgley’s ex-girlfriend and current girlfriend of Leonardo DiCaprio and Ryan Reynolds already filming a promotional short film by Danish director Nicolas Winding Refn.

Blake Lively Is the New Face of Gucci's Première Fragrance (2)

In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era. Blake’s unique style and charisma brings that allure to life in a very contemporary way,” Giannini stated.”She is a girl of extraordinary beauty and she’s a girl who loves fashion,” Giannini continued. “Although she’s young, she’s also very determined, and I liked this spirit … She knows how to be a diva in the right sense, with an aspirational glamour.”

Print campaign for the new Gucci fragrance was created by photographers Mert & Marcus team, and the short film that put his signature Nicolas Winding Refn will be screened during the Venice Film Festival on September 1.

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