Absolut Vodka’s Amazing Absolut Unique Limited Edition Bottles
Absolut Vodka has done it again! This time it’s a completely new way of proving the brand’s unique character, in a bold project called Absolut Unique. The famous vodka maker has turned away from its established production methods and dared to do something truly spectacular: 4 million limited edition bottles, each one different from all the others!
The idea was thrilling for everyone involved, but seemed almost impossible to turn it into reality. The solution was apparently simple: they had to reprogram the machines that handled production, and turn them from creating controlled, identical bottle designs, to creating imaginative, extremely creative and unique patterns. This obviously sounded much easier than it actually was, as the engineers had to come up with new algorithms that would give the machines creativity.
By using 38 beautiful and bright colors, plus 51 different abstract patterns, the reprogrammed machines managed to create millions of different designs for the Absolut Unique vodka collection. We love the idea and we really appreciate the company’s bold and innovative spirit. The bottles will be available in stores across 80 markets, including the U.S., Germany, France, the U.K., and China.
Priced at £21.50 (approx. $34.5), they will make excellent gifts, but they can also be great new additions to collections. Bear in mind that each bottle will also have its own serial number as a sign or exclusivity and authenticity.